WHY DO FOOLS FALL IN LOVE?
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Advantage |
Disadvantage |
| 1. You gain access to other JV Partys knowledge and resources | 1. Other JV Party gains access to your knowledge and resources |
| 2. JV can result in economies of scale and other efficiencies | 2. There are operational inefficiencies
inherent in JVs: · Lot of time and resources to set up· Lot of time and resources to administer· Conflict of interest in all JV Party / JVCO deals (sales, purchases, services, licenses, etc.)· Corporate and national cultural differencesAll of these may prevent the JV from ever attaining its contemplated efficiencies. |
| 3. JV can reduce cost of failure by sharing it with other JV Party | 3. Because of the operational inefficiencies, the risk of failure may be higher with a JV |
| 4. Owner of company may demand JV as condition of selling you shares | 4. If sellers demand is only reason for your doing a JV, it may indicate that seller is not bringing ongoing value |
| 5. Host-country legal requirement of a JV | 5. Host-country JV legal requirement may indicate lousy business environment + xenophobic policies that can worsen |
There is one additional disadvantage of JVs. It is probably the most important one: JVs frequently end in a breakup, and JVs are difficult to break up. This will be the focus of the rest of the article.
JV Divorces: Frequent and Difficult. JVs are even more unstable than marriages. JVs appear to have a breakup rate (i.e., a breakup of the basic arrangements set forth in the JVA, prior to the time originally contemplated by the JV Parties) considerably in excess of 50%.2 The problems inherent in the high breakup rate are compounded by what I will call the "Great JV Dilemma". The Great JV Dilemma is that, even though it is statistically likely that a JV will eventually breakup, for a JV to be successful, it must integrate the contributions of the JV Parties into a single operation. This integration means that "Breaking Up is Hard to Do" (Neil Sedaka).
While the analogy of a JV breakup to a divorce is a good one, the Great JV Dilemma results in two major differences between JV breakups and marriage breakups:
Despite these differences, an important similarity between JV breakups and divorces is that they both generally happen because things are not working as well as was originally contemplated. In fact, I have never heard of a joint venture or a marriage that broke up because the parties thought that the union was doing great, but felt that they could do even better by breaking it up. Thus, the JVs business may well be going down the drain while the JV Parties are trying to break the JV up. This adds an atmosphere of urgency and acrimony to the breakup process, all of which increase the inherent breakup difficulty arising from the Great JV Dilemma. The difficulty of the breakup process is still further exacerbated by the fact each JV Party typically has another, primary business that is in some way impacted by what happens to JVCO.
Why do JVs so frequently end in divorce? Some writers have tried to group the reasons into defined categories.3 My own view is that, aside from "emotional" breakups, JVs generally break up when the JV Parties perceive that the above-listed advantages no longer outweigh the above-listed disadvantages, and that there are countless possible reasons for this perception.4 Some of the reasons are external to the JV Parties (e.g., new governmental policies, changes in the market, or changes in technology). Other reasons are internal to the JV Parties (e.g., failures or mistakes in planning and structuring the JV, inability to operate the JV, changed business methods, or changed objectives). The exact reasons will depend on the JV, and when taking that first dispassionate look at a possible JV, one of the main things to consider is the potential reasons for a future breakup.
What are the implications of all this? The cardinal rule in structuring international transactions is: Choose the simplest structure that accomplishes your objectives. Unnecessarily complicated structures bring unnecessary costs and surprises. Costs are always bad, and in international transactions, surprises are rarely good. Thus, before deciding to enter into the marriage of a JV, you should consider all the following basic alternatives, set forth in approximately ascending order of complexity:
- Saying "To hell with it", and walking away from the project (this is an easy alternative to overlook in the mating frenzy that typically accompanies a proposed JV);
- Being antisocial being a hermit and doing the project alone;
- Dating long-term contracts: purchase/sale, license, distribution, etc.;
- Living together non-equity joint ventures;
- Acquisition;Merger; or
- JV.
While the details of the non-JV alternatives are beyond the scope of this article, consider them when someone proposes a JV. They are sure-fire ways to avoid the problems of a JV breakup. Applying the cardinal rule, you should determine that none of them will meet your needs better than a JV, before deciding to try to negotiate a JV.
General Considerations. So, youve dispassionately weighed the advantages and disadvantages (including possible breakup) and decided a JV is the way to go. How should the JVA deal with the issue of stability? As a starting point, it is worth stating the fairly obvious: Theoretically, the individual goal of each JV Party, would be to have the unilateral right to break up the JV, at will, on terms favorable to itself. However, obtaining such a right will likely be impossible and even trying to negotiate it will be counterproductive. Therefore, the mutual goal of the JV Parties should be to structure the JV in a way that builds stability into the JV and reduces the chances of a breakup, except in situations where the JV Parties both conclude that the breakup would be desirable.
In building stability, an important principle is that JVs should be structured so that circumstances do not arise under which one JV Party can gain unfair advantage over the other by creating a dispute or threatening to break up the JV. For example, consider carefully the stability implications of JVA provisions concerning JVCOs products, market exclusivity, and rights to intellectual property (including trademarks). JVAs should also contain provisions so that routine disagreements do not escalate into JV-breaking disputes. In other words, the JV Parties should be careful not to turn the JVA into a mutual-suicide pact. The following is a brief discussion of major JVA provisions that are especially relevant to the subject of stability.
Mutual Consent and Deadlock. JVAs almost invariably provide for certain JVCO actions ("mutual-consent actions") to be subject to the mutual consent of the JV Parties (either directly or through their designees in JVCO). To streamline the operation of JVCO, mutual-consent actions should be restricted to major JVCO actions that are vital to the interests of the JV Parties. Even so, what happens if there is no mutual consent? Does the JV end? Various alternatives are often put on the table during JVA negotiations:
For the parenthetical reasons noted in the preceding paragraph, I generally favor the last alternative. If the top-level, JV Party executives cannot agree, JVCO does not take the proposed mutual-consent action and that is generally the end of the proposal. Not taking the vast majority of disputed mutual-consent actions will not cause JVCO to grind to a halt. On the other hand, if the action at issue is one of the small minority, both JV Parties go down together. Therefore, each JV Party has incentive to negotiate a reasonable solution to prevent that from happening.
Sale of Shares to Third Parties. If both JV Parties are contributing to the success of JVCO, the sale of one JV Partys shares to a third party would seem potentially fatal to JVCO. Therefore, providing in the JVA for a right of first refusal on the part of the non-selling JV Party may not solve anything. On the other hand, in most instances, the selling JV Party probably will have a hard time finding a buyer without the agreement of the nonselling JV Party. In summary, you have to look at this issue in the context of the particular deal, but formbook solutions could lead to instability. I generally favor a blanket prohibition on sale, other transfer, or encumbrance of JVCO shares without the other JV Partys consent. If and when one Party wants to sell its shares, the JV Parties can then negotiate a solution.
Breakup Provisions. Obviously, the simplest way to break up a JV is to leave JVCO intact and for one of the JV Parties to sell its shares of JVCO to the other JV Party. My reaction, however, to the wisdom and viability of the various types of JVA provisions providing in advance for this kind of breakup is one of skepticism. A mathematical-formula approach to the buyout price will be hard to negotiate, will probably be quite complex, and may give unexpected results. It may also engender JV instability by incentivating one JV Party to engineer or threaten a breakup if circumstances tilt the formulas outcome in that Partys favor. Alternatively, relying on appraisers to set a price is a crapshoot. Providing in the JVA for a roulette provision ("I will either buy or sell at a price as set forth in my offer.") is probably a little too much like Russian roulette to suit many business people. Under any approach, the really difficult challenges will be, potentially years in advance of any breakup, to: (a) define the triggering events that will enable the buy/sell option to be exercised, and (b) decide how JVCO will operate after the exercise of the option (think about ongoing sources of JV Party technology, services, trademarks, components, etc.).
If negotiating a JVA buyout/sellout provision is difficult, negotiating a workable JVA breakup provision other than a buyout/sellout is generally impossible. In fact, if you find that a detailed JVA breakup provision is easy to devise, this is a clue that you should not be doing the JV in the first place. My feeling is that the JV Parties should take a shot at a detailed breakup provision in the JVA (it will at least force the JV Parties to put the breakup possibility on the table). The JV Parties should not, however, agonize too much if they cannot come up with one. In the end, probably the most-practical solution is to simply provide for good-faith negotiations in the event that the JV Parties decide to break up the JV. Who knows exactly what such a provision means? However, at least it is simple, allows completion of the JVA within a reasonable time, and does not give one JV Party a potential future edge if the JV heads downhill.
Along the same lines, I would be careful about boilerplate provisions saying that the JVA will end in the event of insolvency, bankruptcy, breach, etc. by, or of, a JV Party. If those provisions kick in, what happens next? Despite the termination of the JVA, you still have a JVCO. JVCO still has the same shareholders (or the receiver or trustee in bankruptcy of one of them), the probable need for continuing support (technology + services) from both the JV Parties, and no governing agreement. Solutions to these issues, if there are any, are beyond the scope of this article. Suffice it to say that a JV breakup that automatically results from any of the events contemplated by the boilerplate might be an unnecessary breakup and probably would be a particularly messy one.5
Formalizing Administrative Procedures. As discussed above, the JVA will almost certainly have provisions concerning mutual-consent actions. This consent is usually provided by either JVCO directors named by the respective JV Parties or by the JV Parties themselves, usually at a shareholders meeting or by consenting in their role of shareholders. The JVA will generally not, and probably should not, get into the nitty-gritty of the mechanisms to make this system function. It is advisable, however, for the Parties, early on in the life of the JV, to flesh out this mechanism (perhaps via a written procedure adopted by JVCO itself). The procedure can cover such subjects as the contents, logistics, and timing for proposals relating to mutual-consent actions. Furthermore, as the JV Parties gain experience with the JV, they should consider delegating to JVCO management even more decision-making authority concerning mutual-consent actions.
Living with the Great Joint Venture Dilemma. On the substantive level, given the odds of an eventual JV breakup, one might think that planning for a possible breakup should be a major factor in making JV decisions. However, because of the Great JV Dilemma discussed above, a JV cannot achieve its hoped-for benefits if the JV Parties are planning all their actions based upon the possibility of a breakup. Furthermore, once a JV is up and running, you cannot very often even bring up the subject of a possible breakup without harming the relationship.
While you cannot keep the subject of a possible breakup constantly on the table, a prudent JV Party will always bear in mind the mathematical probability of an eventual JV breakup. That is, you will want to consider what your position will be, as the result of a proposed action, in the event of a JV breakup. If, however, you have reached the point where this factor is causing you to take positions or make decisions that you would not otherwise make, it is probably time to put the breakup issue squarely on the table with the other JV Party. This is because, as a JV runs into trouble, it is not a good time for either JV Party to develop a selfish, hidden, agenda. As a JV breakup looms in the future, the adage about all hanging together or hanging separately applies.
The People Aspect. One should also not ignore the "people" aspect of building JV stability. To the extent possible, rapid rotation of the JV Party personnel handling JVCO matters should be avoided. Those personnel should strive to build a good working relationship with, and mutual trust and respect among, their colleagues at the other JV Party and within JVCO, itself.
Preparing your Breakup Plan. If, despite taking all the steps suggested above, you have reached the point of breaking up a JV, what do you do?6 First, assuming that things are not so bad that you put JVCO into bankruptcy or liquidation, remember a basic rule: Much to the chagrin of lawyers, in most transactions, a good business plan is more important than nifty contractual provisions. Thus, before broaching the subject of breakup with the other JV Party, you had better develop a detailed business plan (your "Breakup Plan") as to where you want to be after the breakup, how you would like the breakup structured to get you there, and how long it will realistically take to accomplish all this.
In formulating the Breakup Plan, remember that there are only two basic possibilities:
- JVCO remains intact, or
- JVCO is somehow split up.
The transaction will be much simpler if JVCO will remain intact. Thus, under the keep-it-simple principle, this is the preferred route if it meets the needs of the JV Parties. Nevertheless, even if JVCO remains intact, JVCO will not remain unchanged. This is because both JV Parties were presumably contributing to its operation.
Consequently, even a "simple" buyout of one JV Partys shares in JVCO by the other is usually not so simple. Frankie Yankovic best summarized the heart of the problem, when he wrote the immortal polka, You can have her, I dont want her, shes too fat for me. At the time of the JV breakup, JVCO is probably not going to be very attractive. In addition, the JV Parties will have to figure out how JVCO will be able to continue to operate without the continued involvement of the selling JV Party. Thus, post-breakup licenses, service agreements, etc. will likely have to be part of the breakup process. If one or both JV Parties will want to "retrieve" contributed or licensed intellectual property, this could be a major hurdle in developing a Breakup Plan.
Basic Issues in Your Breakup Plan. In addition to the business issues, any Breakup Plan will have to address the following three, additional basic issues:
- Valuation. Book values will probably not reflect the real values of the assets. Thus, adjustments will have to be made to compensate for this difference. You will also have to sort out liabilities (and some potential assets) that either (a) have been specifically identified, but cannot be quantified or (b) cannot not yet be specifically identified, but might pop up later. You may be able to handle the "unbooked liabilities" area by grouping potential liabilities into general categories and spelling out how each category will be treated.
- Taxes. Tax effects on JVCO and on each JV Party of alternative approaches will have to be considered. If a clear win-win-win tax strategy cannot be developed, that kind of situation is what negotiations are all about.
- Host Countrys Corporate Law. The corporate law of the host country will have to be studied in order to determine the best mechanical way of effectuating the breakup envisioned in the dissolution business plan.
The Salability of Your Breakup Plan. In formulating your Breakup Plan, you will, of course, have to reread the JVA (and its ancillary agreementslicenses, supply agreements, etc.) to see how you stand in terms of a breakup. For purposes of the following discussion, lets be realistic and assume that either:
- you were not lucky or skillful enough, and the other JV Party was not unlucky or unskillful enough, for the JVA to give you a unilateral buyout or sellout option on terms favorable to yourself; or
- if such an option in your favor does exist in the JVA, the other JV Party will find a dozen reasons (or arguments) why the option is not enforceable under the present circumstances.
Given these assumptions, in order to implement your Breakup Plan, you are going to have to convince the other JV Party that a break up is mutually beneficial and then negotiate a mutually acceptable Breakup Plan. This, in turn, means your Breakup Plan not only has to be good for you, it has to be reasonably good for the other JV Party (or at least better for the other JV Party than the other JV Partys alternatives of staying with the JV or otherwise causing you problems). It will be the negotiated Breakup Plan that forms the basis for the Joint-Venture-Dissolution Agreement (the "JVDA").
The Breakup Negotiations. No matter what form the JV breakup takes, do not expect a JV breakup to be easy to negotiate. The following general observations about JV-breakup negotiations may save you some time and grief:
Pre-JVDA Implementation. A practical problem in negotiating a JV breakup is that you are shooting at a moving target. The JV business is continuing while the JV Parties are talking about breaking it up. Therefore, you will want to consider implementing preliminary breakup actions within JVCO, via director resolutions and management actions, even before the JVDA is finalized. To safely implement pre-JVDA actions, two conditions are needed: (a) an atmosphere of trust should exist in the negotiations (a nonbinding memorandum of understanding may be useful), and (b) the pre-JVDA implementing actions should be neutral in the event the JV breakup does not happen as tentatively planned.
The Form of the JVDA. The negotiated breakup plan will segue into the JVDA, but what does a JVDA look like? JVA's have become fairly standard over recent years. Despite the mortality rate of JVs, try to find a JVDA in a formbook. There is a reason for this absence. With a JVA, you basically have one standard structure that you are striving to set upsee the definition of JV, supra. However, when you take apart a JV, you can end up with numerous different kinds of structures and relationships. For that reason, it is hard to imagine a one-size-fits-all JVDA. JVDAs range from a fairly straightforward stock purchase and sale (if one JV Party sells its shares to the other) to ones of mind-numbing complexity. Unfortunately, you cannot simply open the old JVA word-processing file, shift your computer into reverse, and print out a JVDA. Nevertheless, the best checklist as to the types of the basic issues that the JVDA will have to address is the JVA (and its ancillary agreements).
Issues in the JVDA. The following are some thoughts about the way to approach the basic issues in a JVDA (note the similarities to JVA issues):
To summarize: In contemplating a JV, there is always a lot of romantic talk about intercompany love--mutual interests, synergies, two can live more cheaply than one, etc. In fact, a JV is often the appropriate means to attain a corporate objective. However, JVs are complex; are time-consuming to negotiate, implement, and administer; and have inherent operational inefficiencies. Most importantly, JVs have an even higher breakup rate than marriages, with a majority of JVs ending in a breakup of some kind.
Therefore, before even entering into JV negotiations, one needs to remember Tina Turners cynical question, "Whats Love Got to Do With It?" That is, a prospective joint venturer should take an objective, unemotional look at the disadvantages, as well as at the advantages of the prospective JV, consider the alternatives to the JV, and be sure that a JV is really appropriate under the circumstances. If a JV is formed, then the JV Parties should focus on ways to build stability into the JVA and into the administration of JVCO. However, a prudent JV Party will keep in mind that the JV may not last forever. If the time comes to break up the JV, the JV Parties should try to handle the breakup in an objective, collaborative, unemotional manner that minimizes the pain to themselves, as well as to the JVCO and to the employees, customers, and suppliers of the JVCO. If you can successfully do all these things, you may never have to confront the question posed by Frankie Lymon: Why Do Fools Fall in Love?7

Copyright © 2000 Scott T. Fenstermaker